Peripheral

Why Google’s AI Overviews Can’t Answer Simple Spelling Queries

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July 14, 2025

A study by Peripheral has found another blind spot in Google’s AI Overviews, that they fail to correctly…
Is Yoane Wissa Going Under the Radar This Transfer Window?

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June 10, 2025

After the loss of manager Thomas Frank to Tottenham, and strong rumours linking talisman Bryan Mbeumo to Manchester…
Are We Seeing the End of the Premier League Big Six?

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June 3, 2025

One of the most talked about Premier League stories this season was the poor performance of Manchester United…
About Peripheral

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May 29, 2025

Sundar Pichai told us to make this site… Well, not really. But in a recent interview, he told…

Frequently Asked Questions

What is Peripheral?

Peripheral is an independent publication that uses data to tell stories about sport, technology, and culture. We focus on trends and topics that are emerging or overlooked, specifically the things on the edge of public conversation.

What do peripheral write about?

Topics will usually be focussed on tech, culture and sport. Check out our recent articles about AI Search and the fall of the Big Six.

How can I get in touch with the peripheral team?

You can get in touch with our team though our contact form, if you have any questions or comments on our content.

Why Google’s AI Overviews Can’t Answer Simple Spelling Queries

Is Yoane Wissa Going Under the Radar This Transfer Window?

Are We Seeing the End of the Premier League Big Six?

About Peripheral

Frequently Asked Questions

What is Peripheral?

What do peripheral write about?

How can I get in touch with the peripheral team?